According to the State Senate Democratic Campaign Committee (DSCC), there are between 15 and 20 races that they will need to spend money on this fall, either because the seat is open or it’s competitive.
But traditional campaigning during this pandemic has all but gone out the window. Instead, the DSCC has replaced its typical field campaign with phone calls, texts and social media outreach.
What You Need To Know
- Traditional field methods for campaigning won’t work during the pandemic
- Phone calls, texts and social media are replacing traditional door-to-door campaigning
- Senate Democrats’ new field program has made 350K phone calls and texts, to voters across the state
- The “Most Interesting Man in the World” will be speaking with their campaign volunteers
So far, they say, so good.
“The historic accomplishments of our first term in the majority are generating unprecedented enthusiasm for our Democratic State Senate and we expect that to be reflected in even more huge wins on Election Day,” said Senator Mike Gianaris, the chairman of the DSCC.
As of July, the Senate Democrats’ field team had made 350,000 contacts. According to the DSCC, during a typical year, by this point in the campaign, only 100,000 contacts are usually made.
They are on track to make 3,500,000 phone calls and text messages to voters over the next three months.
To help kickoff more virtual field programs, the Dems have asked Jonathan Goldsmith, the actor known as “the most interesting man in the world”, to speak to their campaign volunteers.
A call and an email to the State Senate Republican Campaign Committee has not yet been returned.