Gov. Andrew Cuomo on Friday launched a campaign to promote a measure meant to eliminate cost differences in products and services aimed at women versus the cost of similar products for men.
The effort is meant to end the so-called "pink tax"— a proposal that has been pushed for the last several years by Sen. Shelley Mayer and Assemblywoman Nily Rozic.
"New York has made tremendous progress in advancing women's rights all across the board, but unfortunately women are still victims of cultural and institutional discrimination," Cuomo said in a statement. "This year New York will once again lead the nation and continue our work to end this shameful and repugnant injustice by eliminating the so-called pink tax once and for all - because pink or blue, the price should be the same."
The measure would require service providers to post private lists for standard services. Businesses that violate the law could be hit with civil penalties.
"Women and girls continue to face inequalities in many aspects of their daily lives, and it is unacceptable that they have to pay more than men for similar goods and services," said Lt. Gov. Kathy Hochul. "Eliminating the 'pink tax' by putting an end to gender-based pricing will help to ensure financial success and break down barriers for women. We do not tolerate discriminatory actions in our state, and ending the pink tax will advance our efforts to eliminate the gender wage gap and help to achieve full equality for all New Yorkers."