The Republican-aligned Congressional Leadership Fund is reserving $28.7 million in ads across New York state ahead of the fall elections.
Republicans made inroads across New York in 2022, flipping a handful of congressional seats that padded their slim majority in the U.S. House. Holding onto those seats could determine which party controls the chamber next year.
The reservations include TV, streaming and digital, and are part of a larger $141 million reservation nationwide. The ads are slated to run in the fall.
What You Need To Know
The Republican-aligned Congressional Leadership Fund is reserving $28.7 million in ads across New York state ahead of the fall elections
- The reservations include TV, streaming and digital, and are part of a larger $141 million reservation nationwide
- Republicans flipped a handful of congressional seats in the House in 2022 and holding onto those seats could determine which party controls the chamber next year
The Republican-aligned Congressional Leadership Fund is reserving $28.7 million in ads across New York state ahead of the fall elections
The announcement comes a month after the Democrat-aligned House Majority PAC announced $21 million in TV ad reservations across New York.
In a statement, Congressional Leadership Fund President Dan Conston labeled the ad buys an “early down payment.”
“The map is undoubtedly small, and we are in a dogfight. Yet we are in a stronger position than the mainstream narrative suggests, with a promising political environment and standout Members and candidates in the toughest races,” Conston said. “Effective campaigns and resources will really matter.”
Roughly $20.7 million of the reservation is in the New York City TV market, which reaches Long Island, home to a handful of competitive races. This reservation also includes cable ad buys in New York’s competitive 17th and 18th congressional districts in the Hudson Valley.
In the 17th district, Republican incumbent Mike Lawler is looking to fend off a challenge from former Rep. Mondaire Jones. In the 18th district, Republicans are aiming for a pickup, with Republican Alison Esposito trying to unseat Democratic incumbent Pat Ryan.
The reservations also include $3.2 million in Syracuse, where Republican Rep. Brandon Williams is looking to hold onto his seat, $2.4 million in Albany, $2.2 million in Binghamton, and $192,000 in Utica.
In a statement, House Majority PAC President Mike Smith dismissed the ad reservation announcement, writing, “Over the last two years, House Republicans have become synonymous with a dumpster fire. From their efforts to push a draconian nationwide abortion ban to failing to secure the border — Republicans have put the American people last time and time again. No amount of money can save them from themselves, and Democrats are going to take back the House in November.”