Public health officials in New York have launched a new campaign this week to warn the public the cold and flu season may be an especially difficult one this winter amid the spread of COVID-19 and the circulation of the respiratory syncytial virus. 

The awareness campaign features New York Health Commissioner Mary Bassett discussing all three viruses and the need to receive a seasonal flu shot as well as a COVID-bivalent booster for those eligible. The viruses pose a challenge, in part, due to having similar symptoms and the potential to cause serious illness. 

RSV is seasonal, but can affect younger children and people with weakened immune systems. 

"Our fight against respiratory illnesses begins with protecting New Yorkers from infection, and we are taking action to raise awareness of these viruses and keep vulnerable New Yorkers safe and healthy," Gov. Kathy Hochul said. "This awareness campaign is part of our multi-pronged, aggressive efforts to stop the spread of infectious disease and do everything we can to protect the health of New Yorkers."

The Department of Health is releasing three videos on social media platforms, including one geared toward parents and another for health care providers. 

"These videos deliver an important message to all New Yorkers about the respiratory viruses spreading this season and the steps people can take to protect themselves and their loved ones," Bassett said. "This new public awareness campaign reinforces the Department of Health's other public awareness efforts by providing New Yorkers some practical ways to avoid contracting and spreading RSV, flu, and COVID-19 viruses this fall and winter, including reminding parents to get both flu and COVID-19 shots for themselves and their children 6 months and older."

New York health officials have been monitoring potential upticks in COVID cases this winter and hospitalizations as most pandemic-related rules have been eased since the start of the school year in September.